ABOUT

About the Company

Born from resilience, creativity, and a deep connection to the streets of New Haven, Connecticut, our brand is more than just clothing—it’s a story of redemption, legacy, and empowerment.

Founded by a father and son duo, Father “L.O.R.D” and son “Junthatsit”. This brand represents two generations shaped by the realities of urban America. The father, wrongfully convicted and imprisoned for 20 years, was a victim of the war on drugs that devastated communities like ours. The son, a creative force in music and film, grew up navigating life without his father—another child impacted by a system that tore families apart.

Together, they’ve built a brand that flips the narrative. Rooted in street culture but driven by purpose, we aim to uplift, inspire, and reinvest into the same community that raised us. Through fashion, storytelling, and creative expression, our mission is to break cycles, challenge stereotypes, and create a future where the streets birth success—not struggle.

This isn’t just clothing. It’s culture, healing, and revolution stitched into every thread.